When hip-hop artist Blaxtar, Kevin de Randamie won the 2006 Grote Prijs – a renowned Dutch music award – he released his own albums and founded his own record label. He was the support act for Jay-Z, toured with Kyteman’s Orchestra and released albums of other artists. He stood at the cradle of poetry platform SPOKEN, and the Van Dale SPOKEN awards. Life went well, until the year 2010 in which the cultural sector in The Netherlands was hit by huge budget cuts. Kevin was not directly depending on grants and subsidies, but his clients were. His income from performances radically declined and he was also faced with a substantial tax debt.
The turning point
On the one hand he had not been too much occupied with securing his income, and organizing his financial administration. On the other hand, he was not seen by the bank as a ‘full-fledged’ entrepreneur who had built up value so he could be eligible for financing. He decided to investigate why it exactly is why creatives often do not strongly develop their business side. And why economic value in the ‘normal’ commercial world is rated so differently than in the creative sector.
Through his progressive insights Kevin was increasingly asked by other creative professionals to help them with for example contract negotiations and with the formulation of their business strategy. His lessons learned did not have to form a pitfall for others anymore. From these coaching activities arose Braenworks. Kevin is a business coach for his brother and artist Typhoon, and also for other creatives like designers, dancers and producers. He learned that they all struggle with the same issues, and that he possesses a natural talent to inspire and motivate them.
Creative Business Society
Braenworks has grown into a Creative Business Society, where creative professionals find each other and strengthen each other, both on a personal and on a business level. Because we believe those two go hand in hand. Without a clear picture of who you are and why you do the things you do, you cannot grow a sustainable successful creative business. That is why both aspects always get our attention. Do you feel like joining us? The Braenworks team will gladly help you out!
Braenworks enables creatives like musicians, artists, dancers, photographers, filmmakers, IT developers and designers to excel as creative professionals by providing coaching, training and a relevant network to grow their creative business.
Together creative professionals can cause a revolution that will make the assessment of economic value more transparent, honest and more sustainable.
The weak position on the labour market make clear that creative people experience a problem in generating sufficient income with their creativity (see the report of the Dutch Social Economic Councel and the Art Council). This enhances the risk that they cannot (keep) follow their passion. They are looking for ways to do generate sufficient income. We offer a dynamic but safe environment where creatives can learn from an with each other to become more ‘business savvy’.
By providing relevant education and coaching they manage to generate a sustainable income – independent from external parties – which also allows them to keep adding their distinct value to our society.
Read our manifesto #creativerevolution